We all know by now the importance of regular blogging for Google rankings. If you have been reading my posts, it should be branded into your brain. That doesn’t make it easier to come up with blog topics or formats. This post is meant to inspire when you are running low on ideas for blog content.
I have used the business of house painting to illustrate the following formats.
Lists
Add a numbered list, and put the number in your post title. For example: 15 Top Paint Colors Used in Residential Homes This Year
Company News
Press releases keep your clients informed and it shows that you are proud of the direction your business is going. Sharing on social media extends the marketing value as well.
Quotes
Sayings related to a part of your business bring a philosophical edge that can enhance your brand. Find a phrase or quote that matches your business, then write around that topic.
Stories
Tell an anecdote about how you got into the business, or a family story and make your business more approachable.
Tools of the Trade
You are the professional. Giving customers knowledge about your tools and how they work will make it easier to have a discussion about the work you are doing.
History
The history of a type of business can be an interesting topic. For example, not many know that the early puritans in America looked down upon painting ones home. They felt it displayed vanity.
How to Find a Great Painting Contractor
Information on choosing a professional for the job can tell potential customers what things to look for when hiring. It also points out indirectly that YOU have these qualities.
Motivational and Inspirational Posts
Getting started is always the hardest part of any job – even when hiring a professional to do the job. Write a post that gets them excited about how fresh and clean your home will feel, and how hiring pros to take care of the job could save you money.
The link below has many more ideas on content writing. Have fun and Write ON. Potential customers will pick up on your enthusiasm.
101 Content Ideas For Your Website Or Blog
