Yes, Words Get in the Way
Gloria Estefan and Miami Sound Machine said it in 1985. Sometimes when you are trying to run a business, words DO get in the way. I hear from so many business owners that writing for their blog and social media gets in the way of the day to day business; purchasing, customer service, employee managing. There are people to network with, new products to research, and daily issues that arise. “When am I supposed to write a blog?” you may ask of every Smarty Pants who proclaims blogging is a must do for current commerce.
I get it. When running a business, there comes a time when one has to evaluate and delegate. You can’t do it all. So let it go. Do the thing you like and do well. Leave other things like writing a blog to someone who enjoys it and can devote the time to doing it well. Hire a writer to work part-time for you. Bring in a company who specializes in content writing. It doesn’t have to cost a fortune, but it will take care of that part of your business that you know will benefit you in the long run. Keyword generated articles bring searches to your site. Customers love free stuff, and an informational blog can turn your readers into followers.
Should I Outsource My Blog Writing- 3 Questions
Ask yourself these three questions:
- Is it imperative that I alone write the content for my blogs?
- Will my business benefit from consistent blogging?
- Can another writer create interesting articles relating to my products?
- If your blog is about your personal day to day work, and the readership has joined up because of YOUR unique voice, then you should probably not hand it off to another..at least not without a major transition.
- Consistency is crucial for best search optimization. Publishing your blog at least two times a week, every week will get Google looking your way.
- Unless you sell the latest nanotechnology or write about the math formulas that it takes to figure out where the new ninth planet may be hiding, you can probably work with someone to write for you.
If the words are getting in the way of your other tasks, don’t hesitate to delegate. At 360 WEB DESIGNS, we have packages for much of your online marketing needs. We can research and write for you, so you can get back to your job.
