Baking brilliance

Finsbury Food Group is a leading speciality bakery manufacturer. To achieve baking brilliance that makes every day special, we constantly raise quality and efficiency standards, and build long-term relationships with major multiple retailers and the foodservice channel.

Our purpose

The bread for your morning toast, ready for butter-spreading or egg-dipping. The candle-filled centrepiece for a memorable celebration. The buns, muffins and other treats that turn teatime into quality time. This is what we do, and why we’re in business. Baking brilliance makes every day special.

Our strategy

Through baking brilliance, our strategic objective is to create sustainable value for our shareholders,customers and other stakeholders. We produce our broad range of high-quality bread, cake and bakerysnack products for growing channels and market niches. By targeting these areas, we offer growth potential and differentiation for our major customers, while fulfilling the changing needs and tastes of end consumers.

To achieve this, our strategy is to:

  • invest in our people and our manufacturing sites to form a strong foundation for growth
  • create innovative, high-quality bakery products that anticipate key market trends
  • ensure customer and consumer needs are at the heart of our decision making
  • develop a strong licensed-brand portfolio to complement our key retailer brand relationships
  • aim to succeed in both the retail grocery and out-of-home channels
  • grow through a combination of organic growth and targeted acquisitions
clear